Approach · Sheet 01

Four steps,
no surprises.

A clear process that keeps you in control, with working software to review every two weeks.

Book a consultation See the phases

Project: Delivery approach
Studio: Appcepted, Singapore
Key: Plan · Done · Milestone · Sprint review
Rev: A

PlannedDoneMilestoneSprint reviewToday

Fig. 1: Illustrative 12-week plan. Every project is planned to its own scope

Sheet 02 · Phases

Discover → Launch

Step 01
Typically 1–2 weeks
Discover
Agree what success looks like before anything is designed.
Your role
Share context, access and a decision-maker.
What happens
- Kick-off workshop
- User & stakeholder interviews
- Audit of existing systems & data
- Success metrics & constraints
You get
- Project brief
- Prioritised backlog
- Estimate & delivery plan
Step 02
Typically 2–4 weeks
Design
Explore, prototype and test before committing to code.
Your role
Review options and join testing sessions.
What happens
- User flows & wireframes
- Interactive prototype
- Usability testing with real users
- UI & design system
You get
- Tested prototype
- Production-ready designs
- Design system
Step 03
Typically 4–12 weeks
Build
Ship working software in short, visible increments.
Your role
Join sprint demos and prioritise the backlog.
What happens
- Two-week sprints
- Demo at the end of every sprint
- Code review & automated tests
- Continuous deployment to staging
You get
- Working software every two weeks
- Source code & documentation
- Release notes
Step 04
Ongoing
Launch & grow
Go live, then keep improving based on real usage.
Your role
Tell us what users say, and we’ll act on it.
What happens
- Release & app store submission
- Monitoring & analytics
- Iteration roadmap
- Support & maintenance
You get
- A live product
- Handover & training
- Improvement plan

Sheet 03 · How we work

Principles

Work in the open
A shared board, weekly check-ins and regular demos, so you always know where things stand.
Small, senior team
The people you meet are the people who do the work.
Decisions in writing
Every major decision documented with its trade-offs.
Quality built in
Design QA, code review and automated tests on every change.
You own everything
Code, designs and IP are handed over in full.

Sheet 04 · Rhythm

A typical cadence

30 min
Weekly check-in
Progress, blockers and next priorities.
Every 2 weeks
Sprint demo
See working software and steer what comes next.
Monthly
Roadmap review
Step back, measure results and re-plan together.

Sheet 05 · Next step

Start with a
discovery call.

Tell us about your idea and we’ll outline how the four steps would work for your project.

Book a consultation hello@appcepted.com